Here are a few of the successful projects accomplished by Barbara Brooks and Flamingo Strategies.
The University of Denver needed a digital platform for distinguishing the university through storytelling and sharing content. Barbara was responsible for creation of news.du.edu, a blog for alumni, prospective families, media and friends. In the first year, more than 500 stories reached nearly 10,000 discrete readers and often earned coverage in local and national media outlets.
Once you have a strategic plan, it must be translated to a compelling view of the future. For the University of Denver, Barbara led the collaboration with Ellen Bruss Design on visual identity and vocabulary of DU IMPACT 2025. She then led the internal team's work across all university platforms including impact.du.edu. As a consultant, Barbara continues to partner with DU's advancement team.
At Colgate University, Barbara led the team that created a viral April Fool's Day "gag" leveraging the school's name. The story and video, announcing that the liberal arts college would be opening a dental school, generated 28,000+ YouTube views and was deemed one of the year's best campaigns by Time, The London Telegraph and Christian Science Monitor. Colgate, toothpaste, get it??